Brand Identity in Scotland
Brand Identity: Argyll & Bute
To be asked to brand one of Scotland’s most beautiful regions is most certainly a labour of love. However with it comes the responsibility of providing Brand Architecture that will deliver and sustain a wide range of initiatives - from Food to Tourism and a whole range of associated sectors.
Solution
Working with key players the process took us through both vision proposals and implementation Development work which was spearheaded by an Identity that both engaged and informed.
The Identity work needed to help establish the footprint of the region in a way that underpinned all other development work and our solution provided a totally accessible identity that delivered on all levels - from the visiting tourist to the people that lived in the area.
The Identity was designed to work on screen and in print with animation being a key feature.