Brand Identity in Scotland
Brand Identity: Internacionale
Brief
Rebranding ‘Internacionale’ to achieve a more impactful connection to its market - a ‘refresh’ was overdue to optimise the success of this national chain.
Solution
A fresh ‘streetwise’ brand fronts the new look - our redesigned logotype of the name provides both a clever dynamic in the name and ‘young’ sub brand which is used to effect in the retail space - a great balance of energy and impact with sales proving the success of the solution.