Brand Identity in Scotland
Brand Identity: Scottish Building Society
Brief
In rebranding Scotland’s oldest building society - 1848 no less, we needed to create both a visual and verbal language while preserving the brand equity already established.
Solution
Integral to the whole design approach was the use of a fresh energetic style of imagery in the photography. We wanted to capture the free spirit of some of the society’s customers - in this case, youth, energy and sparkle.