Brand Identity in Scotland
Branding in Scotland
How Randak works – our points of difference:
Design Schematics to deliver depth - ensuring depth through appraisal and strategy
Our Schematic Appraisals are designed to deliver longterm solutions - engineered to deliver and equally provide the basis of a brand management tool - an invaluable platform on which to build your brand.
Brand Advantage™ to deliver consistency - helping to deliver success
Brand Advantage™ is our process which ensures effective brand building, development and asset management. Across the following areas:
- Identity
- Development
- Management
- Extension
- Marketing
- Intellectual Property
Brand Elements are secured for the future by building Intellectual Assets & protecting them.
In an increasing ‘global village’ scenario capturing the brand elements with the necessary intellectual property work provides protection and safeguards the differences built up in positioning your product. Equally important is the capital value it adds to your Intellectual Assets.