Brand Management - Corporate, Food & Drink
Design Portfolio: Brand Development & Communications
BRAND DEVELOPMENT: Bunac
Bunac is the original provider of global work, volunteer and travel programmes for young people. From it’s origins in 1962, Bunac has become a world leader in it’s field, not just providing a service to employers but more importantly providing young people with career enhancing life changing experiences. Our work with Bunac, spanning over 10 years runs the entire gambit from developing and positioning their brand image to managing the visual and verbal components for all publications worldwide right through to directing photography of ‘Bunacers’ at work to ensure vibrant ‘on message’ imagery.
COMMUNICATIONS: Bunac
In the increasingly congested market of work and travel programmes for young people, positioning through consistent use of the brand architecture - logo, typography, tone of voice and visual imagery - communicates Bunac’s offer giving them a competitive advantage.