Design Portfolio: Brand Development
Castle Maclellan
Castle Maclellan, part of the Kavli Group, achieved pole position as the UK’s leading producer of Specialist Pates in the retail market within three months of our rebranding and repackaging programme.
Continuing the ‘Castle’ theme for the brand marque and featuring eye catching ‘ingredient’ led on pack photography - rather than the much used serving suggestion route - epitomised both the continuity and revolutionary aspects respectively in our approach.