Design Portfolio Background
Drinks Branding: Chivas Brothers
Challenge
Chivas’ Iconic brand was losing ground in the South East Asian market - the challenge, to maintain the established ‘Pipers’ branding but give the presentation real shelf stand out and strong deluxe cues.
Benefit
Radical configuration of the well loved and recognised brand elements, created a totally fresh and bold look on shelf, while retaining the brand’s accrued ‘Family Silver’.