Design Portfolio Background
Drinks Branding: Diageo
Background
Diageo’s request to us was ‘to create a template for the future for our Super Premium Single Malt Whiskies’.
Issues
Retaining the integrity of the brand’s established visual and verbal components.
Solution - Extending the Brand
Our primary concern was to establish a distinctive look to underpin the product’s rarity and exclusivity allowing for the addition of younger and older releases.
We adopted an age hierarchy retaining the family feel allowing room for individual ‘value profiles’ for each release.
By establishing a palette of visual ‘anchors’ colour choice, materials, finishes we created a brand architecture to deliver a flexible longevity for packaging each new release.