Design Portfolio Background
Drinks Branding: Gin Lubuski
Solution
Our design brief for Gin Lubuski was not only to strengthen its position as Poland’s most popular Gin but also to give the product the necessary visual and verbal architecture to be capable of export.
Although we were initially commissioned to develop two routes; a simple ‘refresh’ and a more fundamental ‘redesign’, it became clear that to have any impact on the export market the more fundamental root and brand approach was the only option.
Our rebranding and repositioning solution has revitalised Gin Lubuski giving it a pan-European look and feel with a distinctive new bottle shape married to clean, strong and elegant surface graphics.
Monika Lesiak, Brand Manager for Gin Lubuski at V & S Luksusowa comments:
“The exercise has increased the awareness of Gin Lubuski and it continues to do so attracting Gin Lubuski and it continues to do so attracting 25% of the market with its nearest competitor at only 7%. The new design has kept the product up to date while preserving its essential features of the brand which identifies it as Poland’s most popular and best recognised Gin.”