Design Portfolio Background
Drinks Branding: Angus Dundee - Old Ballantruan
Background
Angus Dundee’s brief was simple ‘we need a serious statement to establish our brand’. Creating a new brand demands an understanding of the parameters of the market - a blend of creativity and craft to establish authenticity.
Solution
Creating the Identity - Not just the creating an identity but adding a personality.
Developing the Brand
Strengthening the brand positioning as ‘The Peated Malt’. Introducing key visual elements to reflect the product’s authenticity.
Intellectual Property
Protecting ‘Old Ballantruan’ and ‘the Peated Malt’ through Trademarking.