Design Portfolio Background
Food Branding: Border Biscuits
Brief
Background
Our relationship spans over 20 years from design development through to being brand guardians for all Border’s grocery, gift, multiples and foodservice products.
Issues
Managing the complexity of product, ranges and market sectors ensuing both brand consistency and range differentiation.
Solution
Creating the Identity
Our design for the brand identity and its evolution has ensured its relevance in its expanding marketplace.
Developing the Brand
Continual design development of all pack ranges ensure range differentiation.
Managing the Brand
A complex hierarchy of ranges and sectors achieved by our brand architecture matrix.
Extending the Brand
Innovation and continual development for packaging / presentation formats are key to our remit.
Marketing the Brand
Border’s web and marketing materials are ‘on brand’ in terms of look, feel and tone of voice ensuring total consistency.
Intellectual Property
Border’s brand name and packaging 'look and feel'are protected due to the establishment of the packaging visual cues and carton formats.