Design Portfolio Background
Food Branding: Klinge Foods - LoSalt
Challenge
To move the LOSALT branding and packaging forward from the clinical, educational and utilitarian presentation. Create a fresher more contemporary feel to appeal to the new well informed consumer while respecting the distinctive look of the WORLD BRAND LEADER.
Benefit
Since the initial launch, the response has been extremely positive internationally. Our branding and packaging which ranges from labelling and advertising to creation of a verbal and visual brand language has been forward planned to minimise the impact of world wide export standardisation and has created an ‘it’s good for me and it looks good with my lifestyle’ assured re-positioning.