Design Portfolio Background
Food Branding: McKenzie McCallum
Challenge
With so many choices on the shelf creating ‘stand-out’ and personality, a memorable design is essential to success.
Benefit
A brave client allowed a brave solution – for ‘McKenzie McCallum’ our simple ‘dot’ motif with a strong Aboriginal resonance combined with the ubiquitous kangaroo, delivers successfully on shelf.
‘Gob smacking design for an equally gob smacking product - Possum Monthly!’.