Design Portfolio Background
Food Branding: Tunnocks
Background
Tunnocks, one of Scotland’s iconic brand names, have a very particular ‘look and feel’ to their packaging - our role is to ensure this distinctness.
Issues
Never to lose sight of the real brand equity built up over 60 years, since the first Caramel Wafer was launched - evolution not revolution.
Solution
Accentuate the existing visual cues - introduce an old friend, the Tunnock’s Lad, with a strapline ‘Tons of Taste in a Tunnocks’ adding both heritage and ‘tongue in cheekiness’.
Size matters! - remind the consumer on pack that, even today, a Caramel Wafer is ‘Still the original size’.