Brand Development in Scotland
Design Portfolio Background
Randak’s Brand Advantage™ ensuring successful delivery across identity, branding, communications & Intellectual Property
From the simplest project to the most extensive programme, our Brand Schematic process captures the elements needed to deliver at the appropriate level.
Brand Identity - design the key visuals & verbal elements that will describe, define & differentiate
Developing the Brand - Identifying & developing your existing or proposed company/product values to maximise their potential & ensure they are working effectively
Managing the Brand - Setting out the key features as essential building blocks to ensure longterm brand consistency
Extend the Brand - Creating opportunities which broaden the appeal of your offer, improve market penetration and help to develop new business
Market the Brand - Supporting your offer with the right mix of specialist marketing activities
Intellectual Property - Ensuring your IP is captured at the correct level to protect all elements, tangible and intangible, of your business